What exactly is local SEO?
Before you get local SEO services, you need to understand what is meant by local SEO and what you will be able to get out of it at the end of the day. Local Search Engine Optimization can be considered as a strategy, which is in a position to help businesses to increase the visibility among local search engine results.
When you do a search on a leading search engine such as Google, priority will be given towards displaying business websites that are located in the neighborhood. For example, if you are looking for a garage door repair company in San Jose, you need to see the service providers who are located in San Jose. If you are getting search results related to garage door repair companies located in New York, you will not be able to get any useful work out of the search. This is where you need to pay a lot of attention towards local SEO.
Primary objective of local SEO is to help you secure top rankings on the search engine results pages. Then you will be able to allow more people to locate your business and get in touch with you. In other words, you will be enhancing the overall visibility of the business, which can help you to increase the number of customers who walk into the business.
Want to know more about Local SEO then contact us at:
What's Included?
FEATURES INCLUDED FOR EVERY LOCATION | |
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AWARD-WINNING AGENCY EXPERTISE | |
Dedicated local SEO expert | |
Access to Akshar Softweb agency representatives (Google, Bing SMB, Facebook) | |
ON-PAGE LOCAL SEO | |
Local keyword research for 5 products or services | |
Titles and meta descriptions (for 5 keywords per location) | |
Address added to current website page(s) (if applicable) | |
Quarterly SEO copy or GMB posts with locally-optimized terms | |
hCard microformat/schema HTML tags addition to address on website | |
CITATION MANAGEMENT | |
Automatic citation claiming and management across our in-network citations, including: | |
- Google My Business | |
- Bing | |
- Apple Maps | |
Google My Business setup/optimization | |
Google My Business address matching | |
Facebook business page setup or review | |
Facebook check-ins/verification of location | |
Glassdoor verification/setup of location | |
CitySearch local optimization | |
Setup of citation software and import of citation information for every location, including: | |
- Business details and description (SEO Optimized) | |
- Business name, logo, and cover image | |
- Hours of operation, phone number, website, address | |
- Payment methods | |
- Social media links | |
- 4 supporting business images uploaded (images provided by client) | |
Active citation data management on 50+ local business websites | |
Updates by Akshar Softweb team to location citation information as needed | |
Reporting on citations built per location | |
REVIEW MANAGEMENT | |
Notifications for reviews/social interactions across all tracked profiles | |
Positive reviews can be automatically added to your website | |
CUSTOM REPORTING | |
Monthly reporting calls | |
Monthly local SEO reports, including: | |
- Profile views | |
- Website visits from local profiles | |
- Phone calls | |
- Direction requests | |
- Monthly reporting of local rankings | |
- Rising and declining keywords | |
- Google local rankings | |
- Google organic rankings | |
- Bing/Yahoo search rankings | |
Wrap-up report with data for all locations | |
Need more information? Call Us: +1 (305) 600-5338 | GET A CUSTOM QUOTE ABOVE |
Local SEO is not something straightforward. You will need to pay your attention towards a variety of factors to move forward with local SEO and make sure that you are obtaining the best possible results at the end of the day. Here are seven of the best local SEO services that you need to obtain in order to secure top rankings in the search engine results.
Optimize your business in Google My Business
Google My Business is one of the most prominent factors that can contribute a lot towards the success that you will be able to end up with securing in local SEO. Therefore, you should never think twice before you optimize your business in Google My Business. Once you get your business indicated in Google My Business, you will be able to get your business indexed on the search engine results pages.
If you want to get the most out of boosting business visibility, you need to think about getting to the top three pack of Google search engine results. Then people who search for businesses that are related to your business will be able to see its name in the 3-pack, which is indicated at the top of search engine results. Along with that, you can share all the important information related to your business, such as phone number, website, open houses and address. Along with them, you have the ability to showcase images as well.
All the people who are looking forward to getting their businesses to the Google 3-pack must go ahead and secure Google My Business listing. In addition to that, you need to make sure that NAP information, including name, address and the telephone number are kept consistent throughout online listings. Then you will be able to secure the best position in search engine results pages.
Go ahead with local citation building
Local citation building is another important factor that you need to consider when you are trying to ensure maximum possible results with Google local SEO.
The process of developing citations is something straightforward. The citation information includes phone number, name and the website of your company. If you can keep on building more citations, you will be able to increase your chances of securing better rankings on the search engine results pages. Some of the sites available for you to build local citations include TripAdvisor, Apple Maps, Facebook, Foursquare, Yelp and Bing. You can also take a look at websites such as BrightLocal. Then you will be able to start building citations in an effective manner. And local SEO services from companies like ours can ensure that your citations are updated and driving the desired traffic to your website.
Focus on keyword targeting
In order to get your website located on the top of local SEO results, you need to think about getting your hands on targeting local keywords. Then you will be able to grab the most out of it at the end of the day as well.
A large number of tools are available out there on the internet for you to think about locating the best keywords. You need to get your hands on a reliable tool out of them and go ahead with using it to locate the right keywords. Upon discovering the keywords, you need to make sure that you are optimizing your pages with those keywords. Keywords must be included within your content, Meta description and page titles.
You need to think about having more location specific content on the website as well. Along with the main keyword, you can attach the keyword and include it in the web page. This can also help you with boosting the overall possible results with ensuring positive results with local SEO. Then more people in the local neighborhood will be able to locate your business and contact you as well.
Manage your reviews
As a local business, you need to think about paying special attention towards the reviews that you get. You need to keep an eye on the online reviews that you are getting for the business at all times. Along with that, you need to spend your time and effort to respond to the online reviews as well.
Reviews and ratings can appear on your website. Moreover, you will also be able to find reviews about your business in numerous other third party platforms, such as Facebook, Yelp and Google My Business. You will be getting both positive reviews as well as negative reviews. No matter whether you got positive reviews or negative reviews, you need to make sure that you are responding to them at all times. Then you will be able to showcase that you are taking your customers seriously at all times.
If you don’t have enough time to respond to the online reviews, you can think about seeking the assistance of a third party service, which will deliver the service that you want to receive at the end of the day.
Go ahead with link building
You need to make sure that you are earning valuable backlinks for your website at all times as well. These backlinks you earn will be able to contribute a lot towards the positive results that you will be able to end up with local SEO.
However, learning how to earn backlinks is one of the biggest struggles that you will have to face. That’s where you need to think about starting to create valuable content. Content that you need to include should be saturated with the local keywords. Then you will be able to increase your chances of earning high quality backlinks for the business
Search engines such as Google will not just take a look at the number of backlinks that you have. Search engines will also take a look at the quality of the backlinks that you have earned. Therefore, it is important to make sure that you are earning backlinks from the best quality websites at all times.
Your long term objective should be to create a strong backlink profile. The backlink profile you create will deliver much-needed help to you with getting your business website ranked in the local SEO results.
Do a user experience analysis
It is better if you can spend your time to do a user experience analysis as well. You must make sure that you are delivering a perfect experience to all the users who are visiting your website. Then you will be able to increase your chances of attracting more traffic towards the website as well.
In case if your website is not providing the best user experience, you can expect your visitor to go back after visiting the website. This will increase bounce rates. Hence, search engines will tend to push your web page back from the top placements of the search engine results pages.
You need to make sure that you are optimizing the speed of the website through Page speed Optimization Services. In addition to that, you need to streamline navigation in your website with proper internal links as well. Then people will find it as an easy task to go through your website and get their hands on information they need.
Make sure that your website is mobile responsive
Last but not least, you need to make sure that your website is a mobile responsive one. Around 60% of the people who come to your website will come from their mobile devices. If your website is not a mobile responsive one, you will not be able to deliver the best possible experiences to those people. Hence, your customers will tend to go back upon coming to the website.
No matter how great your website looks, you will not be able to get the maximum results when your website is not mobile responsive. You need to make the website mobile responsive and double check it with the Mobile Friendly Test Tool offered by Google. Then your Local business will be able to secure better rankings on Google local SEO.
In case you didn’t get satisfactory results, Akshar Softweb can help you with Mobile Responsive design services. These services will help your local business to rank higher on local search results.
Yes, you should be worried about the local SEO Campaign. In fact, it is important to get the assistance of a local SEO Services and go for it. That’s because it can deliver a large number of benefits to your business. Here are some of the most prominent benefits that you will be able to get out of local search engine optimization.
It can increase your business visibility among local customers
One of the most important benefits of local SEO Campaign is that you will be able to increase business visibility among local customers. From the recent studies, it has been identified that more than 97% of the people go online in order to locate local services that are available to them. Out of them, more than 95% of the people tend to stick to the search results that they can see on the first page. Therefore, you need to think about getting your website to the first page of local search engine results pages. That’s where you should take a look at local search engine optimization. This can eventually help you to increase the overall online visibility as well.
You can increase traffic and leads
If you are from a local company, you will come across the need to get more traffic from people who stay within the local neighborhood. That’s because they are in a position to contribute towards the success of your business. Only the leads that you generate from local visitors can contribute positively towards your revenues. Local SEO packages can help you with this as well. If you spend your time and effort on local SEO, you will be able to get the website listed on top of local search engine results pages. Then you will be able to get the attention of more people who come from the local neighborhood.
It can provide you with targeted geographic campaigns
Google Maps SEO and local SEO is in a position to provide you with targeted geographic campaigns as well. Customers in today’s world are always looking forward to getting a personalized online experience. When you have local SEO Services , you will be able to target the campaigns to localized, small groups of people. This can eventually benefit you.
It can help you to stand out from the competitors
Local SEO will also be able to provide a great assistance to you with standing out from the competitors. Less than 50% of the businesses are using local SEO services as of now. Therefore, you have an excellent opportunity to go ahead and highlight the business in local searches, maps and directories. In addition to that, you will also be able to boost the visibility in social media. Therefore, you shouldn’t think twice before you get the help of a local search engine optimization service.
You need to get the help of a reliable and a trusted company to go ahead with local SEO marketing. It can provide a large number of benefits to you in the long run. You will be impressed with what you can get at the end of the day as well.
You just need to have a local business and a website to get the local SEO services. The rest will be taken care of by the service provider that you select. In fact, much needed assistance will be offered to you with getting your website displayed on top of the search engine results pages. This can deliver outstanding results to you in the long run.
As a local business owner, you should never ignore the importance of local SEO. You will have to spend a lot of time and effort to receive positive results out of local SEO. However, you shouldn’t be worried too much about it. That’s because local SEO can deliver amazing results to you in the long run. You will fall in love with all the excellent returns that it can provide to you at the end of the day as well. Hence, you will be impressed with the return out of your investment.
When you start looking for a local SEO services provider, you will come across numerous options. It is up to you to consider whether you are picking a reliable service provider out of them to move forward with. Then you will be able to experience all the benefits that come along with local SEO as mentioned above.
Here are three of the qualities that you will be able to locate in the best local SEO companies out there. You must keep these in your mind and figure out the perfect service provider who can deliver support and assistance to you with.
They offer the services guaranteed
When you are going through the website of a local SEO Services provider, you will be able to see how the service provider is delivering a guarantee to offer numerous services. A reputed service provider out of them will be able to provide you with the service that is guaranteed. This can help you to keep the peace of mind and obtain the services.
If a local SEO company guarantees to get your website to the top page of Google search engine results, you need to be provided with a guarantee for that. Then you will be able to get what you want. As a result, you don’t have to worry about anything at all. You know that you are getting positive returns for the amount that you are spending out of your pocket.
They have a transparent pricing scheme
When you take a look at the pricing scheme of the reliable local SEO Companies, you will be able to discover the presence of a transparent pricing scheme. This will help you to get a clear understanding about what you are getting for the amount you pay. Along with that, you will be able to take better control over the services that you receive for the amount you spend as well.
In addition to that, you can also make sure that there are no hidden prices. When there are hidden prices, you will have to end up with numerous surprises at the time of making payments. This can lead you towards numerous struggles as well. You will never run into any such struggles when you are moving forward with a reliable local SEO services company. They will stick to their pricing at all times.
They publish testimonials and reviews
The best local SEO companies are not afraid to publish their testimonials and reviews. They keep on publishing the testimonials and reviews, so that you will be able to take a look at them. These testimonials clearly represent the nature of service that you will be able to receive from a service provider at the end of the day.
You need to understand that no company out there is perfect. Hence, it may be possible for some of the companies to get negative reviews. But you need to take a look at the number of negative reviews among positive reviews. In addition to that, you should also check how the company has responded to the negative reviews as well.
If you are in need of a custom local SEO Agency, you can always rely on what we deliver to the market. This can provide you with the opportunity to achieve your goals in an effective manner.
We know that different businesses have different requirements when getting local SEO services. That’s the main reason why we do a proper analysis of your business before we offer our Local SEO campaign services. Then you will be able to get a clear understanding about what we are capable of delivering to you. Along with that, you will be able to enhance your business and take it to the next level with ease.
Here are some of the most prominent local SEO services that you will be able to get from us.
1. Local keyword research
We know the importance of keyword research and we will be able to deliver an excellent service to you with that. Along with that, you will be able to figure out the terms that your audience is looking for. Then you can get them saturated in your website and boost the rankings that you are securing on the local SEO results.
Our local SEO campaign will focus more on researching local keywords. They include the keywords that are related to your state, city and town. When these keywords are included in the content, you will be able to increase your chances of ending up with outstanding results. Our team of experts will look for the keywords and deliver them to you.
2. Google my business optimization
As mentioned earlier, Google my business is one of the important factors that you need to consider when moving forward with local SEO. If you haven’t set up Google My Business yet, we will do it for you. Then you will be able to receive the positive results that you want to get. In case if you have already set up Google My Business, we will be able to provide local optimization. For example, we will optimize the GMB profile with keywords and other useful information related to the business. Then it can act as your online storefront and keep on delivering customers on your way. You just need to experience the benefits that come along with it.
Some of the information that we optimize in your Google My Business listings include buttons for directions, buttons for website, average rating on Google based on customer reviews, photos of your business place, website, phone number, operational hours, physical addresses, and reviews on third party platforms such as Yelp, FAQ related to business and popular times of operation. At the end of the day, you can make sure that the GMB profile details are displayed in a little information card, where all the details are properly organized for your convenience.
3. Location optimization
We will be able to provide support and assistance to you with location optimization as well. Then you will be able to boost the visibility of your business on the internet in a convenient manner. We will be able to focus on location optimization in some of the leading platforms available on the internet, such as Facebook, City Search, Yelp, Apple Maps and Bing Local. Then you can make sure that you are receiving the highest possible visibility on the internet through our local SEO services.
4. On Page SEO
There is a strong relationship between on page SEO and local SEO. That’s the main reason why we pay a lot of attention towards on page optimization. We are aware about the on page SEO optimization techniques, which can deliver positive results to you with increasing the rankings.
On-page SEO has its own techniques, just like local SEO. Here we have discussed some on-page SEO techniques using which your business can rank higher on search results.
1. Keyword Optimization
We will deliver keyword optimization capabilities to your website. Then you will be able to make sure that your business website is saturated with the best on page keywords available. These keywords will be related to the pages of your website as well.
2. Informative content
We have content writing experts, who can add informative and beneficial content to the website in an effective manner. Then you will be able to make sure that you are receiving all the benefits of having informative content on the website. Along with that, you will be able to impress search engines such as Google and make sure that you get outstanding results at the end of the day.
3. Interesting page titles
We will focus heavily on the page titles. We will revamp them and make sure that all your page titles are interesting. In case if the title doesn’t contain keywords, we will add it. In addition to that, we will make sure that the titles are attention grabbing among users as well.
4. Inclusion of alt tags to the images
We will include alt tags to the images that you have on the website. Alt tags will be short descriptions related to your images. Google will be able to read these small short descriptions you have. Then you will be able to tell what the images of your website communicate. Along with that, you can get assistance with boosting better rankings on Google as well.
5. Regular content updates
We will keep on updating content on a regular basis. Google loves websites that keep on updating content on a regular basis. It will help you to stay on top of the search engine results at all times. We make sure that you are getting all the fresh content needed to secure your rankings on Google.
5. Adding your physical address to the web pages
When you are working on local SEO, you need to make sure that you are adding the physical address of your business to the web pages as well. We will be able to do that for you. This can also help you to ensure better rankings.
6. Titles and meta descriptions optimization
We will take a look at the titles and meta descriptions that you have on the website and make sure that all of them are properly optimized according to local SEO guidelines. Then you will be able to get their assistance with securing better rankings on Google.
Final words
Now you are aware about the importance of focusing on local SEO and what benefits you will be able to secure form the companies that offer local SEO services. You need to make sure that you are partnering with a reliable company like us to get all the local SEO services that you need. Then we will be able to deliver them to you with ongoing reporting, so that you know what you are receiving for the amount you spend.