In-house marketing vs. hiring a marketing agency

The in-house marketing team has a clear understanding about your brand and the values associated with it. Hence, you don’t have to provide any special training to them on branding. On the other hand, you don’t have to correct the mistakes that they make when using your brand in the marketing campaigns. Due to brand familiarity, you can expect them to use your brand in the best possible manner to deliver positive results on your way.

Whenever you come across the need to access your in-house marketing team, you are provided with the chance to do it. They are working with you in the same office. Therefore, you will find it as an easy task to have face to face meetings with them. You will also be able to receive the benefits that come along with improved responsiveness of them. If you are hiring an external Marketing agency you would be communicating with them through phone, mail or chat, therefore it becomes important to hire an Agency that can communicate better and timely.

The in-house marketing team will be able to focus entirely on your business and provide you with the chance to design and launch the marketing campaigns. You can make sure that no person in your in-house marketing team is working on two different marketing campaigns for different brands. You can ask them to focus only on your brand and provide you with the most powerful marketing campaigns at the end of the day. While Agencies dedicate the different parts of their time to different marketing campaigns.

You are having an extremely high level of control in the in-house marketing team. Since they are working for your company, you will be able to experience the benefits that come along with shared responsibility as well. You will fall in love with the benefits that you can receive out of the high level of control that you have over the marketing team. If you don’t like sharing control over your marketing campaigns then in-house marketing might be a right choice for you.

It is up to your HR team and management to recruit the right individuals into the in-house Internet Marketing team. In general, it will take around 50 days for you to recruit the right candidate and welcome him to the Digital Marketing position of the company. You will have to spend lots of resources and efforts to schedule the interviews, prepare documents and hire the candidate. These are unwanted expenses, which most of the companies don’t prefer to bear.

Some of the people assume that having an in-house marketing team is cheaper when compared to managing an external marketing team. This fact is not true at all. If you can do a bit of a research about the industry average salary scale, you can get a better understanding about it. In addition to the salary, you will have to bear the cost of providing facilities to the in-house marketing team, bear their insurance and even focus on their retirement plans. This will make you spend a considerable amount of money from your business as well.

Besides the cost of recruiting and maintaining an In-house Internet Marketing Team, you will also have to spend your money on buying expensive SEO and Graphic Design tools.

Although hiring an external Marketing Agency has its own expenses but eventually it is more affordable compared to in-house marketing. But when you hire a professional Digital Marketing Agency they would already have their tools and designers ready to create the best solution for you.

The abilities of your in-house marketing team might get limited due to lack of team members, or tight budget. Also if you want to recruit only the local candidates then the recruitment process might take long. While an Online Marketing Agency can provide you with a capable team and tools to help your business

Scaling and increasing your marketing efforts can be a very good decision for your business. But this becomes difficult in the In-House Marketing team because of limited team members and resources. While, when working with an Agency you just have to inform them about your decisions and their team will take care of everything.

Employee Revenue exists when you have an in-house team. And it might night be very pleasing to your company budget. Because of a small team and extra pressure, maybe the marketing efforts for your business get compromised. But, while working with a Digital Marketing Agency You don’t have to worry about the strategy of the Marketing campaigns. If the pressure is more they will partner with other members of the team to keep the process smooth.

The Digital Marketing Agency you hire will be made out of expert marketers. Once you handover the task, you can make sure that you are getting the support of those expert marketers at all times. These marketers have plenty of experience in the industry. On the other hand, they come from a strong Digital Marketing background as well.

You will be able to get that background to deliver a variety of benefits to you. Due to the same reason, it can make sure that you are generating the highest return out of your investment at all times.

There are numerous Online marketing strategies and tactics available to follow. Once you handover the marketing needs of your business to the marketing agency, you can expect the workers to focus on the latest marketing strategies and tactics.

They will not just blindly select the strategies and tactics. Instead, they will do a comprehensive analysis of your business and pick the most effective tactics. Then you will be provided with the opportunity to experience all the benefits that come along with them.

A variety of marketing tools and software applications are available. If you try to purchase these tools and software applications, you will have to spend a considerable amount of money on the subscription expenses.

You can make sure that you aren’t spending such a lot of money on the subscriptions by making the decision to hire a marketing agency. They will use their subscriptions to the right tools and software applications to deliver amazing results to your Digital marketing campaigns.

People who are working for the marketing agency will have many different specialties as well. This can also deliver a bunch of outstanding benefits to you. For example, you can expect to find experts in copywriting, web design, SEO, conversion rate optimization, paid advertising, email marketing and social media marketing.

Based on your requirement, the mix of right resources will be allocated to the task, so that you are provided with positive returns. You cannot expect to recruit such a lot of people who come from many different specialties to your company if you are on a tight budget.

One of the most prominent benefits that you can get from a marketing agency is that you have the freedom to scale your marketing team as you grow your business. Assume that you come across the need to run a comprehensive marketing campaign. In such a situation, scalability would kick in and it can provide you with the freedom to get more people to work on the project.

Scalability is a big pro if you are interested in extremely flexible Marketing Campaigns.

As we have mentioned earlier that you might believe that in-house marketing team would be affordable compared to an Agency. But that is not the case when you compare the real time scenarios. Hiring an Agency will save your money and time on things like recruiting new staff, Subscribing to Marketing tools, and Employee revenue. Therefore, if we compare a Marketing Agency it can be a lot more affordable than an in-house marketing team.

The marketing agency will be located in a different place from your office. Therefore, you will come across numerous coordination and communication issues. On the other hand, you will also come across lots of challenges when you are trying to align the schedules as well.

Hence, If you are going to hire an Agency make sure they have experience in handling clients of different time zones, different cities and different countries. Because an experienced company will make all the work seamless and easy.

The marketing agency will manage multiple client projects at the same time. Therefore, a copywriter who works for you might also be working on another project, which belongs to a completely different industry. When the resource is not focusing fully on the project, you can expect to receive a reduction in the quality of work.

An Experienced and Quality Marketing Services will never make you and your work feel neglected. In case you feel neglected you don’t have to go for In-house Marketing but you just need to change your Marketing Agency.

We know that some companies like to have full control over their Marketing campaigns. But the Marketing Agencies need some freedom to apply their strategies to create a successful marketing plan. There this might produce some friction if you don’t like sharing control of your marketing decisions. You just need to trust the Agency and it will provide you with the best plans and strategies.